Many users who have been exposed to websites should be very clear that in order to have a successful website, the first step is to purchase a high-quality domain name. The importance of domain names for the success of a website is self-evident, and the Shenzhen website construction desert wind editor also believes that many users should have heard of the benefits of building old domain names for SEO optimization. This is a topic that all SEO optimization friends are inevitably exposed to. So, is old domain names helpful for website SEO, and what is its value? Today, the editor will provide you with a detailed answer.

1、 Helping websites navigate through sandbox periods
For many SEO optimization webmasters, the sandbox effect should not be unfamiliar, or can be said to be very familiar. New domain name websites usually have an observation period of sandbox effect, so at the beginning of website construction, if the number of external links suddenly increases rapidly rather than naturally, it is easy to arouse suspicion from search engines, thinking that the website is cheating, So much so that the website received punishment from search engines and was K dropped. However, if the website is built using an old domain name, there will be no such concerns. As long as the increase is regular, even if the number is a little larger, it is not a problem, and the website will not be affected by k.
2、 Website redesign, easy to restore ranking
Website redesign has a significant impact on website keyword ranking, website weight, and traffic. I believe many webmasters who own corporate websites or engage in SEO optimization should be very clear about this, especially for new websites. Frequent redesign may face the risk of being shut down. However, the situation of website redesign for old domain names will be much better. As long as the website structure is not changed significantly and frequently, there will basically be no major problems. Even if there are small adjustments or snapshot backups, they will still recover quickly after gradual maintenance.
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3、 Can inherit the weight of the original website
In the process of website construction, using old domain names will have the advantage of weight inheritance, which means that in general, old domain names will have good weight in search engines, so building a website with old domain names will have its unique advantage. Although major search engines have announced to the public that when a domain name expires and is re registered, the weight will decrease accordingly. However, it takes time for the weight of an expired domain name to disappear. As long as it is re enabled before it completely disappears, the weight of an old domain name can still be recovered.
4、 Beneficial for website inclusion
In general, relatively older domain names take a long time to register. Even if you cannot publish updated articles every day, or if many of the published articles are pseudo original and have not been updated for a long time, there are not many problems. As long as you pick them up again, update the articles every day, and perform corresponding maintenance, Baidu will still quickly include the articles you have updated, and the snapshot update will also be relatively fast, And the weight and ranking given will not be too low.
5、 Beneficial for improving keyword ranking
For the ranking of website keywords, I believe this is a concern for many website owners. In terms of domain names alone, the longer the domain name registration time, the easier it is for websites to optimize their key ranking. However, this is not absolute either. If your website continues to remain unchanged and does not add external links, even if your website’s domain name is an old one, the ranking of keywords cannot always be on the page and may drop to below 100.
6、 Congenital outer chain advantage
In terms of external link construction, old domain names have inherent advantages that new domain names do not have, because before the old domain name was discontinued on the original site, it had already accumulated a very rich external link. Although over time, when the old domain name was reactivated, the number of external links was not as large as before, but what was retained were relatively stable and high-quality external links. At this point, there is a saying that goes, “Our ancestors planted trees, and our descendants enjoyed the cool.” This is particularly suitable to describe the current situation.
Kind reminder:
The use of old domain names in website construction can bring great benefits to SEO optimization, but this is not absolute. After all, everything in the world has its pros and cons. If you choose the domain name of a website that used to be a garbage dump, was punished by search engines, and had flaws in search engines during your lifetime, not only will it not help SEO optimization, but it may even have certain adverse effects